HUF X Shami

Legacy shines bright. Based in NYC’s Diamond District, Twins Kelly and Mark Shami carry on a family tradition with their namesake brand, Shami, turning out ornate pieces for celebrities and culture movers. In collaboration with HUF, the duo created a gemstone-inspired capsule featuring a custom nameplate necklace, Bag, T-Shirt, and fleece shorts, calling back to their family’s heritage and luxury aesthetics.