The HUF Sound Series puts a spotlight on eclectic artists on the rise who are reshaping the culture through their music and individual style.⁠ Smino is an American rapper from St. Louis, who came up in the Chicago music scene. His melodic raps fused with a heavy influence from funk and soul, give him a futuristic sound that brings together fans from all walks of life.⁠ Smino is this year’s first featured artist, as seen here in the Spring collection.